Elon Musk announced the merger of his two companies, X (formerly Twitter) and xAI, in an all-stock transaction valuing the combined entity at $113 billion. The deal, which values xAI at $80 billion and X at $33 billion, marks a strategic consolidation of Musk’s tech businesses to unlock the potential of artificial intelligence and social media synergy.
Musk launched xAI in July 2023 with the stated mission of “understanding reality” and advancing AI technology. This latest move brings together xAI’s advanced AI capabilities, including its AI tool Grok, with X’s global user base of over 600 million. Musk called this merger a step toward delivering “smarter, more meaningful experiences to billions of people” while staying true to a mission of truth and knowledge advancement.
X’s Road to Valuation Recovery
Musk acquired Twitter for $44 billion in April 2022, but the platform’s valuation plummeted to $9.4 billion by October 2024, as estimated by Fidelity Investments. Although its valuation rebounded to $33 billion before the merger, the drop still reflects a 77% decline from the original purchase price. Critics have questioned Musk’s valuation methods for the merger, with some suggesting the figures are largely symbolic.
Social media competitors like Meta’s Threads and Bluesky have also challenged X’s market dominance. Threads boasts over 320 million active users as of February 2025, while Bluesky reached 27.44 million users earlier this year. Many users departed X following Musk’s controversial takeover, amplifying competition in the social media space.
Grok, AI, and a New Narrative
The merger could provide a fresh narrative for Musk’s social media platform, shifting the focus from past controversies to future innovation. Grok, xAI’s flagship AI tool, is already being trained on X user data, a feature enabled by default for most accounts. The integration aims to combine data, computing power, and talent to drive innovation across AI and social media.
Musk highlighted the merger’s pragmatic purpose, including addressing X’s significant $12 billion debt. By aligning X under the xAI umbrella, the company gains potential access to new investors, a revitalized valuation, and a pivot toward broader technological goals.
“This merger will help build a platform that doesn’t just reflect the world but actively accelerates human progress,” Musk stated.
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Note: This article has been refined and enhanced by ChatGPT.