Tokyo-listed investment firm Metaplanet Inc. has once again doubled down on its Bitcoin (BTC) strategy, acquiring an additional 1,111 BTC for $118.2 million. The announcement, made on Monday, confirms that the firm purchased the coins at an average price of $106,408 per BTC.
This move comes amid a volatile week in the crypto market, where Bitcoin has dropped more than 4%, currently trading just above $101,000, according to CoinMarketCap.
With this latest buy, Metaplanet’s total BTC holdings now stand at 11,111, valued at over $1.07 billion, with an average cost basis of $95,869 per BTC. The firm’s shares dipped 3.5% following the announcement.
*Metaplanet Acquires Additional 1,111 $BTC, Total Holdings Reach 11,111 BTC* pic.twitter.com/7ceEeSh1X4
— Metaplanet Inc. (@Metaplanet_JP) June 23, 2025
Metaplanet Reports 107.9% Quarter-to-Date BTC Yield
Metaplanet’s aggressive accumulation has paid off in key performance metrics. The company reported a quarter-to-date BTC yield of 107.9%, an increase from 95.6% in Q1 and 309.8% in Q4 2024.
This yield metric—Bitcoin per fully diluted share—excludes dilution effects and reflects shareholder exposure to BTC. For the current quarter, Metaplanet has recorded a BTC gain of 4,367 BTC valued at $451.2 million, based on Bitflyer reference pricing.
From Hotels to Bitcoin: A Strategic Pivot
Often dubbed “Japan’s MicroStrategy,” Metaplanet has fully embraced Bitcoin as its core treasury strategy. Once operating in the hotel management sector, the company formally shifted to Bitcoin Treasury Operations in December 2024.
Since then, Metaplanet has issued over a dozen bond series and raised more than $300 million between May and June 2025 alone. The capital has been primarily raised through zero-coupon bonds and stock acquisition rights, many subscribed by EVO FUND under the company’s “210 Million Plan.”
As of June 23, the firm’s fully diluted share count stands at 759 million, and it holds 0.0146 BTC per 1,000 diluted shares.
Targeting 210,000 BTC by 2027
Metaplanet has ambitious plans—it aims to accumulate 210,000 BTC by the end of 2027, a total that would represent about 1% of Bitcoin’s fixed supply. The firm has made clear that it will continue acquiring BTC aggressively, using capital raised from financial instruments to scale its position.
Despite macroeconomic uncertainty and recent price dips, Metaplanet appears undeterred, maintaining that its strategy is focused on long-term shareholder value creation through digital asset exposure.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments are volatile and risky. Always conduct your research before making any investment decisions.
