Formerly The PR Genius, the London and Dubai based agency has represented 350-plus global brands and supported more than 100 entrepreneurs with press strategies for O-1 and EB-1 petitions

DUBAI, UAE (PinionNewswire)

Genius, formerly known as The PR Genius, today announced its rebrand as Genius PR, reflecting the agency’s evolution into a global crypto and AI PR agency and a specialist provider of press evidence strategy for O-1 and EB-1 visa petitioners.

The rebrand follows a period of international growth for the agency, which continues to operate between London and Dubai while building a growing customer base in the United States. Genius PR has now represented more than 350 brands globally and has supported more than 100 entrepreneurs with PR and editorial press strategies connected to O-1 and EB-1 petitions. The agency helps founders, executives and companies build credible public profiles through media strategy, narrative development and multi-channel distribution.

Originally known for its work across cryptocurrency and Web3, Genius PR has expanded its sector expertise to include artificial intelligence, institutional finance and prediction markets. The broader positioning reflects the convergence of technology, capital and media, as well as growing demand from companies that need specialist communications support in fast moving and highly technical industries.

“The PR Genius helped establish who we were, but Genius PR better represents who we have become and where we are going,” said Kim Than, CEO of Genius PR. “We remain deeply connected to crypto and Web3, while our capabilities now extend across AI, institutional finance, prediction markets and O-1 and EB-1 PR. Founders come to us when credible third party recognition genuinely matters, whether they are building a category defining company or documenting their professional impact for an extraordinary ability petition.”

A Broader Platform for Modern Public Relations

Genius PR’s approach combines public relations with distribution, search and AI visibility, and strategic advisory. The agency develops narratives designed to resonate with journalists, investors, customers and industry stakeholders, then amplifies earned media across social, creator and owned channels to extend its impact.

The company’s expanded focus also responds to a changing discovery environment. As decision makers increasingly use both traditional search engines and AI platforms to research companies, products and executives, Genius PR helps clients build authority that remains visible across media, search and AI generated results.

Press Evidence for O-1 and EB-1A Entrepreneurs

A key part of the expanded Genius PR offering is specialist press evidence support for entrepreneurs pursuing O-1 and EB-1A extraordinary ability pathways in the United States. Having supported more than 100 entrepreneurs in this area, the agency develops editorial media strategies around each founder’s genuine achievements, industry contribution and existing public profile.

Genius PR works alongside a petitioner’s licensed immigration attorney to help translate credible accomplishments into stories that journalists may consider on their editorial merits. The agency focuses on genuine earned coverage and petition ready documentation rather than sponsored articles, press release syndication presented as editorial recognition or promises of placement in specific publications.

That specialist O-1 and EB-1 PR capability is strengthened by the agency’s wider track record. Companies and organisations featured in the Genius PR client portfolio include Nillion, Morpho, Gate.io, MicroStrategy, Validation Cloud, tBTC, Deribit, SwissBorg and Harvard Business School. The agency says its experience representing 350-plus global brands gives its team the sector knowledge, media relationships and narrative judgement required to position founders credibly in competitive business, technology and finance conversations.

With operations anchored in London and Dubai and a growing presence among U.S. customers, the agency plans to continue strengthening its international media network and sector expertise while retaining the specialist knowledge and execution led approach that built its reputation.

“This is more than a visual rebrand,” Than added. “It is a clearer expression of the business we have built: international, specialist and focused on turning attention into measurable momentum for our clients.”

About Genius PR

Genius PR is an international crypto and AI PR agency operating between London and Dubai, with a growing customer base in the United States. Having represented more than 350 global brands, Genius PR supports companies and leaders across crypto, Web3, artificial intelligence, institutional finance, prediction markets and other innovation led sectors. The agency also provides specialist O-1 and EB-1A visa PR and press evidence support for entrepreneurs, working in coordination with licensed immigration attorneys. Its services span strategic public relations, media relations, narrative development, multi channel distribution, SEO and generative engine optimisation, and go to market advisory.

For more information, visit https://geniuspr.com

Disclaimer

Genius PR is a public relations firm, not a law firm. It does not provide legal advice, determine whether a petitioner satisfies a visa criterion or guarantee any immigration outcome. Press evidence is one component of a broader petition assessed by U.S. Citizenship and Immigration Services, and all legal strategy should be directed by qualified immigration counsel.

Media Contact:

Kim Than