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Home Meme Coin

Why TRUMP Meme Coin Still Attracts Investors as MELANIA Loses Relevance

Sandeep B by Sandeep B
September 10, 2025
in Meme Coin
Reading Time: 2 mins read
TRUMP token

TRUMP token

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Since its launch in January, the TRUMP meme coin has evolved into a unique form of political expression within the crypto space, while the MELANIA token has struggled and lost almost all traction.According to fintech lawyer Burçak Ünsal, both TRUMP and MELANIA tokens are speculative in nature and lack true utility. However, unlike MELANIA, the TRUMP coin has managed to stay relevant by tying its value to political events. This trend could expand if the token merges with other projects to gain utility and stability. Ünsal highlighted that President Donald Trump’s growing involvement with the crypto industry has been a major factor fueling this speculation.

Political Events Drive TRUMP’s Price Action

TRUMP’s trading activity has been highly politicized since day one, with its price often reacting to the President’s actions and media appearances.

The token surged to an all-time high of nearly $75 after Trump publicly endorsed it earlier this year. In April, it rallied more than 50% following news that top holders would be invited to a private dinner with President Trump and a VIP White House tour.

Conversely, its value dropped sharply when Trump introduced new trade tariffs and during a public dispute with Elon Musk.

I don’t think I’ll ever be enough of an economist to understand this, but perhaps it tells us something about crypto’s function in our economy: The TRUMP meme coin is down 10% on news of a best buddy breakup. (The US$ was unchanged by the news.) pic.twitter.com/ybTFVuoPoO

— Justin Wolfers (@JustinWolfers) June 6, 2025

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The coin’s momentum was recently boosted again after the Trump family launched World Liberty Financial (WLFI), a crypto project that gained visibility with a Nasdaq bell-ringing ceremony in August.

Why TRUMP Survives While MELANIA Struggles

Both TRUMP and MELANIA coins were launched as political projects prior to Trump’s inauguration. While insiders profited early, many retail investors later faced heavy losses.

Yet TRUMP has retained symbolic value, serving as a sentiment gauge for investors reacting to political developments.

“TRUMP isn’t just a digital asset—it’s a politically charged statement,” Ünsal told BeInCrypto. “Its price is tied more to Trump’s visibility, media spotlight, and political momentum than any real-world utility.”

Despite this, TRUMP remains speculative by design. It has not developed into a payment system, governance tool, or infrastructure token. Instead, its use cases are mostly symbolic, such as exclusive event access, donation-like contributions, or NFT tie-ins.

The MELANIA token, by contrast, has failed to gain the same traction or symbolic significance, leaving it with little chance of recovery.

The Road Ahead

With President Donald Trump less than a year into his presidency, TRUMP coin remains unpredictable but politically significant. Whether it evolves into a token with broader utility or continues as a speculative meme coin tied to politics remains to be seen.


Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments are volatile and risky. Always conduct your research before making any investment decisions.

Tags: TRUMP token
Sandeep B

Sandeep B

Sandeep is Crypto Analyst, with over three years of experience in the crypto industry. With a deep understanding of the ever-evolving crypto market and a passion for sharing his knowledge with others. As an analyst, he has spent countless hours analyzing crypto market trends and studying the latest developments in the industry. Sandeep is also a skilled writer and digital marketer.

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