Listed cryptocurrency and blockchain investment firm Tokens.com has announced a landmark deal to acquire a 50% stake in real estate firm Metaverse Group Metaverse in a deal to ‘worth over $ 1.6 million.
Tokens.com should capitalize on the buy – apparently the highest purchase from a virtual real estate company – by developing asset opportunities for public retail investors looking to gain greater exposure to non-fungible tokens, or NFT, and decentralized finance, or DeFi. , assets.
Metaverse Group operates a service that is akin to a traditional real estate company with so much acquisition, development and management of real estate, in addition to marketing and promotion services. However, the group differs tremendously due to their adoption of blockchain technology, games, NFTs, and a host of other technologies that make up the meta-universe.
While the true definition of the metaverse still evolves towards a unified consensus, for now at least, the technology is seen as a three-dimensional virtual environment where users can interact, socialize, and progress. Fornite and Roblox gave us a glimpse into this world, as did Ernest Cline’s novel, Ready Player One.
The Metaverse Group has a collection of well-regarded lands and properties in some of the world’s most popular metaverse games: Decentraland, The Sandbox, and Somnium Space, among others, with their global headquarters located in the Crypto Valley of Decentraland.
Andrew Kiguel, CEO of Tokens.com, shared some thoughts on the potential impact of the space:
“The metaverse is a game-changer in how advertisers and brands market their products. As more and more people congregate in these virtual cities, the land is becoming increasingly sought after for its ability to reach a new global demographics. Metaverse Group has the potential to be a major owner and developer using the same strategies used by physical property managers. “
Related: The Metaverse, The Game To Win, And The New Business Model Of Gambling
Last month, tech giant Facebook announced plans to create a metaverse with the launch of a $ 50 million research and development fund. The company has expressed the ambition to build a fully-fledged virtual world comprising an array of products and services within a decade.
To execute this virtual vision, the company is looking for 10,000 new employees from the European Union in roles ranging from specialist engineers to virtual architects.