Yosuke Matsuda, president of Square Enix, a leading game development company, has expressed his opinion on the rise of new technologies and trends such as NFTs, blockchain games and the concept of metaverse in the gaming space. Matsuda explains the business strategy around these, detailing how Square Enix is preparing to include them in their next games.
Square Enix reveals a new technology strategy
Yosuke Matsuda, president of Square Enix, the video game company behind million dollar franchises like Final Fantasy, detailed next steps to include new blockchain-based technologies in his plans for the New Year. In a New Year’s letter, Matsuda explains that these new technologies, including non-fungible tokens (NFTs) and the concept of the metaverse, have seen an increase over the past year and will evolve into a more exploitable phase in the past. during this year.
Matsuda stressed the importance of these elements for their overall business strategy, saying:
As this abstract concept begins to take concrete shape in the form of product and service offerings, I hope it will bring about changes that will also have a greater impact on our business.
As a result, the president pointed out that the company is making aggressive research and development (R&D) efforts and investments in areas that include blockchain games and artificial intelligence (AI).
Incentives for decentralized play
Matsuda makes a distinction between the traditional game (what he calls “play-for-fun”) and the new blockchain game called “play-to-earn”, (P2E) giving the incentives that some of these games must win a token through play actions. This is what sets centralized play apart, which focuses on a one-way data flow (from creator to consumer) to create stories, from decentralized play, where the user will have a more role involved through the economy created by the symbolic incentives.
This will allow modders, which are third parties who modify games to make them better or include more elements, to go from a purely contributory pattern to actually winning through their in-game builds. Matsuda explains:
Whether it’s having fun, making money, or contributing, a wide variety of motivations will inspire people to engage in games and connect with each other. It is the blockchain-based tokens that will allow this. By building viable token economies into our games, we will enable standalone gaming growth.
However, the inclusion of these new elements in mainstream games has been received negatively so far. GSC Game World, a small company, recently had to drop its plans to include NFT elements in Stalker 2, an upcoming game, after facing negative public reception. Ubisoft, another leading developer, faced a similar problem, when the reveal of its NFT marketplace, Quartz, received 95% negative feedback on Youtube.
What do you think of Square Enix’s vision for blockchain elements in traditional games? Tell us in the comments section below.
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