Big fashion company H&M has denied rumors it is opening a store in the Metaverse. According to false reports, customers could browse the store and purchase products in the Ceek metaverse.
H&M denies Metaverse rumor and collaboration with Ceek
Several major publications reported on Monday that clothing retail giant H&M had opened a 3D store in the metaverse, including the Economic Times and Mashable India.
H&M (Hennes & Mauritz) is a large fashion and design company with 53 markets and online stores in 75 markets around the world. One of the largest clothing brands in the world, H&M had 4,856 stores worldwide as of September 30, 2021. Its main markets are Germany, United States, United Kingdom, France, Sweden, Russia, Italy and the Netherlands.
However, the company denied reports that it was opening a store in the Metaverse. When Bitcoin.com News inquired about the news, a spokesperson for H&M clarified:
We would like to confirm that H&M is not opening a store in Metaverse at this time.
According to the false reports, the company said that customers will be able to walk around the store, choose the products they want and buy them in the Ceek City universe. Payments must be made with ceek tokens (CEEK).
Ceek’s virtual reality environments are governed by smart contracts on the Binance Smart Chain (BSC), the details of its website.
Additionally, the fake reports also claim that customers will later be able to order clothes seen in the H&M metaverse store in its physical stores.
Rumors of H&M opening a store in the Metaverse followed a Tweeter by Ceek’s official Twitter account on December 7 of last year. The company said it has created a “concept VR store” to present to H&M.
However, the H&M spokesperson told Bitcoin.com News:
We do not collaborate with Ceek either.
Ceek’s official Twitter account then clarified on Monday: “The H&M store in the Ceek metaverse was just a concept that was presented to H&M and not yet a true virtual store. We are in talks with the folks at H&M to make this a reality, but it’s not something that is a reality at the moment. “
Do you think H&M should open a store in the Metaverse? Let us know in the comments section below.
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