- “Studio Sessions” NFT series provides behind-the-scenes looks at Rockwell’s creative process.
- Includes never-before-seen images and studies from Rockwell archives.
- Aims to engage new digital audiences while advancing museum’s mission.
Iconic American Painter Enters Web3
The Norman Rockwell Museum has revealed its first NFT collection in collaboration with the Rockwell family estate. Launching November 1st, the multi-part series “Studio Sessions” will offer rare digital and physical works by the renowned 20th century painter.
Including Never-Before-Seen Art
The NFT drop produced with Iconic, a platform assisting art institutions with blockchain, will feature unpublished images and process art from Rockwell’s archives. Specific works remain undisclosed until release.
Collectors can purchase the NFTs on Iconic’s site with credit cards or Ethereum. Price points are still unannounced. A portion of proceeds will support the Norman Rockwell Museum and estate.
Each NFT comes with a matching museum-quality print. The collection provides a behind-the-scenes look at the thousands of sketches and studies behind Rockwell’s iconic paintings.
Preserving a Legacy
For the museum, the NFT project advances its mission of promoting illustration and preserving Rockwell’s legacy in the digital age.
Museum director Norton Moffatt said the web3 move represents “meaningful and artistically rich innovation” to champion Rockwell for new generations.
The beloved painter, who passed away in 1978, was renowned for portraying everyday American life and culture. His mass popularity later gave way to recognition as a significant artistic chronicler of 20th century America.
Entering the Metaverse
As a quintessential American artist, Rockwell’s journey into web3 collects opens his work to new audiences. The collaboration with Iconic follows its Pollock estate NFT drop earlier this year.
For artists with broad public recognition like Rockwell, NFTs create opportunities to reengage existing fans while attracting new ones in the digital space.
The Norman Rockwell Museum sees non-fungible tokens as a natural evolution of its mission to make the illustrator’s oeuvre accessible. Propelling Rockwell into the metaverse ensures his legacy endures in the web3 era and beyond.
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