The very first NFT platform that allows creators to turn their best social content into rare collectibles is now live.
Top social media creators from Instagram, YouTube, TikTok, and Twitch are selling their viral content as NFT on the new Melon platform. Melon is the very first platform to turn popular digital content into rare digital collectibles for fans to collect, trade and redeem for exclusive rewards.
Creators are able to turn their best social content into valuable digital assets that they can easily monetize, while fans can share the success of their favorite influencers.
The designer economy is ripe for disruption. The rise of non-fungible tokens (NFTs) and blockchain technology is opening up new avenues for creators and fans to earn and monetize content.
In this space, we recently saw TikTok announce an upcoming NFT collection of iconic content from a selection of its top creators. This allows fans to collect the viral moments that broke the internet and resell them for profit, while the creators earn directly from their content, both from initial sales and all future sales.
Until then, it was not possible to genuinely and verifiably own content online; it can be copied, duplicated and modified at will.
With the advent of NFTs, fans can now be the verified owners of digital content, such as their favorite influencer’s most viral TikTok.
Previous sales of social content and internet memes in NFT form have shown that there is a demand for owning authenticated pieces of content from top influencers.
These include Jack Dorsey’s first tweet, which sold for $ 2.9 million; along with internet memes, Nyan Cat and Doge sold for $ 590 million and $ 4 million respectively. More recently, other viral memes such as “Disaster Girl” and “Charlie Bit My Finger” have been sold as exclusive NFTs, for tantalizing amounts.
The new NFT Melon platform builds on this initial validation and extends the concept to all types of social content – TikTok and YouTube clips, Instagram posts, Twitch feeds, and more.
The very first platform to launch viral NFTs
Melon innovates by opening a new category on the NFT market: viral NFTs, active ingredients that are both viral by nature and rare on offer. The more viral a piece of content, the rarer and more valuable it becomes as a collectible NFT.
The combination of the virality of social media with the scarcity created by NFT technology is what sets Melon apart in the market. On Melon, the best social moments from top influencers are sold as rare digital collectibles.
All of the content on Melon is existing, viral, iconic social moments that cannot be replicated and created over and over again from scratch. Demand for these social posts is proven and validated by views, likes, comments, and impressions before they are turned into a limited edition NFT.
These are unique moments that set trends and send shockwaves across the internet, through the sheer volume of views and engagement, and because of their cultural significance in today’s digital world.
Over 100 Major Influencers Choose Melon To Turn Their Content Into Rare NFTs
Melon works with an impressive roster of global talent, each individually integrated into the platform to ensure quality and deliver the most organized experience for NFT fans and collectors.
The platform has already signed 100 top influencers with a combined reach of over 250 million.
The selection of top talent who have chosen Melon to turn their iconic moments into rare collectibles is impressive.
What is also attractive is the utility attached to NFTs.
Supercharged NFT with Utility
For example, a fan who collects a rare Melon NFT might get a ticket to LA to meet a top influencer and shoot a TikTok with them – a major added value since this type of content receives millions of views. Another NFT allows a fan to unlock an unreleased item of merchandise.
Another exclusive NFT from an athlete and Super Bowl champion offers the NFT holder a personal one-on-one workout.
This is once again a unique advantage that cannot be accessed from anywhere else.
Transforming the economy of creators
What Melon offers is a radical departure from the current centralized designer platforms.
In the centralized paradigm, creator content is locked in the walled gardens of big tech companies that capture most of the value generated by the content.
In contrast, Melon operates on open standards and is a cross-chain platform. There are no restrictions on how creators choose to monetize their content and no censorship either. It also means that the assets created and sold on Melon can communicate with other platforms and proliferate freely on the decentralized web.
Melon’s vision is to bring together all of the major social assets of the decentralized web into one easy-to-use interface.
Designed for scale and respect for the environment
In addition, the platform mainly operates on the Polygon network, a scalable and energy efficient alternative to Ethereum. This avoids heavy “gas costs” for users and reduces the impact on the environment.
For the very first time, fans can trade viral NFTs on an efficient and eco-friendly platform that gives them the best experience of the best curated social content on the internet.
In short, the Melon launch is set to be one of the biggest in the NFT space this year, a launch that will transform the way creators monetize their content and give them new ways to connect with fans.
Melon is the platform of choice for creators who want to engage fans in new and revolutionary ways and monetize their best social content as rare NFT collectibles. Melon allows fans to own iconic social moments from influencers as digital collectibles, which they can redeem, earn, and redeem for exclusive rewards.
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