- Fideum’s victory in Mastercard’s Lighthouse FINITIV Program validates its vision of merging traditional finance with crypto, emphasizing regulatory compliance.
- The partnership unlocks access to Mastercard’s global infrastructure, accelerating Fideum’s ability to integrate innovative features into its platform.
- Fideum aims to transform perceptions of digital assets, setting new accessibility and security standards, potentially attracting institutional clients globally.
In a groundbreaking move, fintech innovator Fideum Group has secured the backing of payment giant Mastercard to usher in a new era of seamlessly merging digital assets with everyday financial activities.
CEO Anastasija Plotnikova revealed in an exclusive interview with CryptoSlate that their recent triumph as the overall winner of the Mastercard Lighthouse FINITIV 2023 Fall Program positions Fideum for unprecedented success. The collaboration is set to empower Fideum in its mission to integrate digital assets into conventional financial practices.
The recognition from the FINITIV awards committee highlights Fideum’s unique vision of harmonizing traditional financial principles with the avant-garde features of the crypto industry while maintaining stringent regulatory compliance.
Fideum’s ambitious aspirations are now bolstered by its victory in the Mastercard Lighthouse FINITIV program, which facilitates collaboration between Nordic and Baltic fintech companies and major financial stakeholders, including Mastercard and tier-one Nordic banks such as Danske Bank, Swedbank, Seb, and OP Financial Group.
Anastasija Plotnikova expressed her optimism about the transformative impact of the partnership with Mastercard on the integration of crypto assets into the traditional financial landscape. She emphasized that this collaboration signifies more than just an expansion of their network; it is a direct conduit to a pipeline of emerging technologies and innovations within the payment and financial services sectors.
The prevailing skepticism and criticism from traditional financial experts regarding the volatility of blockchain-based industries are addressed by Plotnikova. She believes that the association with Mastercard, coupled with access to its global infrastructure, has the potential to reshape perceptions of the crypto industry.
In Plotnikova’s words, “Partnering with Mastercard doesn’t just expand our network; it plugs us directly into a pipeline of emerging technologies and innovations in the payment and financial services sectors. This can accelerate our ability to integrate new features and capabilities into our platform.”
Highlighting the transformative nature of the collaboration, she added, “This isn’t just a collaboration; it’s a transformation of how digital assets are perceived and used, both by retail and institutional clients. We’re setting a new standard for accessibility and security in the digital asset space.”
Plotnikova foresees the partnership attracting more institutional clients to Fideum, asserting that aligning their solutions with the standards of a global financial leader like Mastercard could be a significant factor in decision-making for clients, especially in the institutional sector.
Fideum, known for building blockchain infrastructure that seamlessly connects retail users with financial institutions, offers a range of services, including crypto wallet solutions, decentralized exchange connectivity, and smart contract automation. The company’s impressive global footprint is underlined by its possession of four global licenses and active advisory roles with nine regulatory bodies, with services supported in 120 countries.
Disclaimer: Please note that the viewpoints and perspectives expressed by the author, as well as any individuals referenced in this article, are intended solely for informational purposes. They should not be construed as financial or investment advice. It’s important to acknowledge that investing in or trading cryptoassets carries inherent financial risks.