Key Points:
- Coca-Cola introduces ‘Masterpiece’ NFTs on Coinbase Base.
- Collection features timeless classics and contemporary pieces.
- Showcasing the synergy between art, tech, and global collaboration.
Coca-Cola has revealed its latest NFT collection named ‘Masterpiece’ on the Coinbase Base platform, showcasing captivating creations from emerging Web3 artists.
Following the recent launch of the Layer-2 platform Base by crypto exchange Coinbase, the multinational company Coca-Cola has announced its new NFT collection on this innovative platform.
The ‘Masterpiece’ NFT collection by Coca-Cola features a selection of iconic artworks crafted by promising talents in the digital realm and on-chain art. Treasured masterpieces like Edvard Munch’s “The Scream” and Johannes Vermeer’s “Girl with a Pearl Earring” harmoniously coexist with contemporary pieces from accomplished artists such as Aket and Vikram Kushwah.
These artworks have embarked on a transformative journey as they evolve into blockchain collectibles, accessible to art enthusiasts participating in the Onchain Summer event. Under the umbrella of ‘Masterpiece,’ Coca-Cola® takes on the role of a curator, weaving together narratives from across the globe and celebrating diverse forms of art.
Beyond being a mere art collection, Coca-Cola’s ‘Masterpiece’ signifies the convergence of art, technology, and humanity on the blockchain. By venturing into the digital realm, Coca-Cola® offers a blueprint for other companies to engage with the digital age. This collection transcends the boundaries of conventional art galleries, reaching individuals worldwide.
Aket, a featured artist based in France, remarked, “Coca-Cola® holds immense significance as a generational touchstone. Their advertisements inspire us to pursue our dreams every day.”
“I take great pride in contributing to Masterpiece,” affirms Fatma Ramadan, a visual artist from Egypt, “as my work is showcased alongside a diverse array of artists from various nations.”
Coinbase Base Blockchain On August 9 of the preceding week, cryptocurrency exchange Coinbase unveiled its public Base mainnet. This groundbreaking platform, Coinbase Base, hosts an array of decentralized applications (dApps) and service providers, addressing the challenges associated with the Ethereum blockchain network.
Built atop Optimism’s OP Stack software, the Base platform functions as a rollup network, enabling independent transaction processing apart from the primary Ethereum blockchain. Its primary objective is to offer a more efficient environment for dApps, leveraging the potential of Layer-2 solutions. These solutions tackle the scalability and cost issues often associated with core blockchain networks, aligning with a broader industry trend.
Coinbase initially introduced the Beta version of the Base platform in February 2023.
